Packaging That Loves the Planet (and your food)
♻️ Packaging TL;DR
- Insulated with wool: natural, compostable, zero guilt
- Recyclable outer: soft plastic or cardboard, depending on your order
- Cold-chain ready: keeps your food properly chilled for 24–48 hours
- Sourced with intention: British wool, low emissions, no polystyrene
- Return or reuse: we’ll even take it back for another spin
- Full details: see below if you’re into materials and carbon stats
We ship every order in wool-lined, compostable, recyclable packaging, no polystyrene nightmares, just cool food and a happy planet. Hot looks, cool goods.
We only roll with packaging that’s as green as our British fields. lined with 100% sheep’s wool insulation, fully biodegradable and compostable, and absolutely kinder to the earth than polystyrene. That’s either Puffin Packaging or its sibling ethos provider, Woolpack, both at the cutting edge of eco insulation.
Wool-padded Insulation. Naturaly Genius.
- Made with responsibly sourced British (or European) wool, washed, scoured, heat-treated, nothing nasty there. It’s hygienic, food-safe, and wrapped inside recyclable pelican-grade PE film.
- Wool naturally absorbs humidity, minimizing condensation in transit and keeping your smoked goods cool and fresh for 24+ hours.
Why We Love It (and think you will, too)
- Compostable from wool to soil: toss the wool liner in your home composter and it breaks down within months, releasing nitrogen and other nutrients.
- Recyclable outer packaging: The outer pouch/liners are in recyclable food-grade PE film or cardboard. Many councils now accept soft plastics, or better yet, return it for reuse.
- Lower emissions, bigger impact: Our woolpack solution yields up to 41% less carbon footprint than polystyrene, with outstanding thermal performance.
It Keeps Cold Longer
Independent tests show wool-insulated pouches keep food chilled for a full 24 hrs, 60% longer than polystyrene. Plus Woodpack and Puffin wool liners can maintain chill conditions for up to 48 hours (even 96 in ideal conditions).
Certified British Wool (Fancy, huh?)
Our insulation options now include certified 100% British Wool liners, developed in partnership with the University of Huddersfield and British Wool. It supports local sheep farms and gives your packaging even steeper green credentials.
Here’s the Sexy Part
| What it is | Why you’ll love it |
|---|---|
| Wool-insulated liners/pouches | Natural, renewable, compostable, and soft to the planet |
| Hot-water recyclable packaging exterior | PE film or cardboard can go in your household recycling or returns scheme |
| Will keep your food cold, for real | Tested to 24h+ chill performance—even over 48 h in cool weather |
| Locally sourced, ethically made | Using British wool from ethical shepherds where possible |
| Wool cooler > polystyrene | Lower carbon, no microplastics, and really nice to capture nitrogen in soil |
What Comes in Your Delivery
- A double-layer wool-insulated liner or pouch
- A recyclable outer bag or box
- Optional ice packs (also recyclable or reusable through return)
- Sticker instructions explaining composting or recycling, because we love clarity
Your Role in the Eco-loop
- Compost the wool: after unpacking, pop the wool liner into your home compost bin or send it back to us via our return scheme to be reused.
- Recycle the film/outer: it’s soft plastic collecting-ready or recyclable at household centers.
- Tell your mates: because compostable cold chain packaging is literally hot right now.